#BrandingBlack is a monthlong examination of and conversation about the sometimes thin line between multicultural marketing and appropriation of blackness. When does a celebration of diversity become a perpetuation of stereotypes? How far should marketers go in using cultural touchstones? Throughout February, Al Jazeera America will examine these issues via television, the website and on social media, using the #BrandingBlack hashtag. Send us your thoughts on Twitter and Facebook at #BrandingBlack.