Nurse Tinder helps men make right swipe for health
Online daters looking for love — or just a little suggestive texting — are in for a surprise when they happen upon the Tinder profile of Nicole, a 28-year-old nurse living in New York City.
Turns out Nicole is a faux profile created by Vince Mak, 23, and Colby Spear, 24, both students at Miami Ad School and interns at New York City ad firm Razorfish. They constructed it to promote Men’s Health Month, which is in June. Whenever Nicole’s prospective Tinder dates engage her in textual banter, she tries to get them to go to the doctor — and Mak and Spear have posted the funniest conversations on their Tumblr, Matches for Men’s Health.
“For the month of June, Nicole is enduring terrible pick-up lines, facing extreme male desperation, and talking to dirtbags in the name of men’s health,” the site says.
“Nicole,” who is really a model from a stock photo, has a sharp wit.
Behold her conversation with Justin, 22, who wrote, “Tinder just told me creepy guys finish last…is that true?”
She responded, “I can’t really say. But I know if you have high cholesterol, you’ll probably finish early,” and refers Justin to menshealthmonth.org.
A gallant guy named Allen, 38, offered Nicole dinner using his $20 gift certificate to Applebee’s, noting a special deal involving two entrees for that price.
“That’s interesting because at my hospital you can get 2 testicles checked for free,” Nicole retorted, adding that June is Men’s Health Month and urging Allen to get educated on preventable men’s health problems.
Tinder user Bryan, 22, was unimpressed. “How are you even on Tinder at work, Shouldn’t you be saving lives??” (Nicole didn’t miss a beat: “When I’m not saving lives at the hospital, I’m saving love lives on Tinder.”)
For the uninitiated, Tinder is a location-based dating app that has been billed as a Grindr for straights, or a 2.0 version of the classic HOTorNOT website popular in the early aughts. You sign up through Facebook, skip right past all that fussy filling out of profile information and get right down to the business of picking yourself dates based on physical attraction, swiping “right” if you like his or her looks, and “left” if you don’t. If you and your prospective Tinder date both swipe right, you’re matched up and can begin chatting.
Mak and Spear told Al Jazeera that they thought Tinder would be a different way to reach men across a wide range of ages and raise health awareness. “We were both also familiar with the app personally, and it seemed like it would be a great medium to reach out to people,” said Spear.
Nicole, the founders say, has never not gotten a Tinder match — every guy for whom they’ve swiped “right” has swiped “right” for her, too. Since launching the profile in the last two weeks of May, Nicole has matched with about 1,000 men.
They conceived the idea independent of their school or internships, and aren’t being paid to plug men’s health, but if potential employers take notice and Matches for Men’s Health gets them a job after graduation, so be it.
As an aside, this site documents what it refers to as “the absurdly large number of dudes who have taken a picture with a tiger and are attempting to use said picture to woo women” on Tinder. Enjoy.
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