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NEW YORK – (June 12, 2015) – This week, Al Jazeera America received a Bronze Award at the prestigious 2015 PromaxBDA North America Promotion, Marketing and Design Awards.
AJAM received the award in the “Special News Report or Event Program Spot or Campaign” category for the spot entitled, “#FreeAJStaff — What If No One Knew?”
The spot was created by the On Air Promotions team at Al Jazeera America for use on-air and in a media campaign in Times Square. “#FreeAJStaff — What If No One Knew?” raises awareness for Al Jazeera’s detained journalists in Egypt and supports the global campaign for their release. With the hashtag #FreeAJStaff, the spot reminds viewers of the importance of free journalism around the world and creates an emotional appeal for support, using footage from some of Al Jazeera correspondents’ strongest reporting packages.
Kate O’Brian, President of Al Jazeera America, said, “Congratulations to the talented creative team at Al Jazeera America who created this important spot. We continue to call for the acquittal of our Al Jazeera colleagues in Egypt, and for better safeguards for free press around the world.”
The PromaxBDA Awards is an annual competition that stands for excellence in media marketing and speaks to every part of the business, from promotion and design to branding and interactive.
ABOUT AL JAZEERA AMERICA
Al Jazeera America is the U.S. news channel that provides both domestic and international news for American audiences. Headquartered in New York City with bureaus in 12 cities across the United States, Al Jazeera America is available in more than 64 million homes in the U.S. on Comcast, Time Warner Cable, DirecTV Channel 347, Dish Network Channel 216, Verizon FiOS Channel 614 and AT&T U-Verse Channel 1219. To find Al Jazeera America in your area, visit www.aljazeera.com/getajam.
Visit Al Jazeera America online at http://www.aljazeera.com/america for the latest updates. You can also like us on Facebook www.facebook.com/aljazeeraamerica, follow us on Twitter @AJAM (www.twitter.com/ajam) and join the conversation using #AlJazeeraAmerica.