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AL JAZEERA AMERICA SOCIAL MEDIA POLICY
The use of social websites such as personal blogs, Facebook, Twitter, Flickr and others alike, is increasingly becoming part of daily life, and part of the future plans of the Al Jazeera America (“AJAM”). It is also important to recognize that AJAM staff regularly use online social networks in their personal capacity. However, when an employee chooses to clearly identify his or her employment by or association with AJAM in connection with his or her personal use of social media, that employee becomes a representative of AJAM and, accordingly, is expected to observe the guidelines set forth below (“Guidelines”).
These Guidelines are designed to assist you in making responsible decisions when creating, posting, contributing to blogs or otherwise engaging in social networks, wikis, virtual worlds or other social media. Whether you use external sites such as Facebook, LinkedIn, Twitter, YouTube, Google+, Instagram, Pinterest or Wikipedia or internal sites – or comment on blogs or any form of digital media – these guidelines are for you. Any individual who chooses to publicly identify herself or himself as employed by or otherwise associated with AJAM has an obligation to preserve AJAM’s reputation for fairness and impartiality. The intention of these guidelines is not to infringe on the rights of any AJAM staff; in fact, except with respect to Editorial and managerial staff, these guidelines apply only to activities in which staff members who choose to identify themselves in their private social media lives as associated or affiliated with AJAM.
The Guidelines are derived from the AJAM Code of Ethics, the AJAM Code of Conduct and the AJAM Employee Handbook, which we urge you to consult and review regularly. These Guidelines clarify and supplement the policies set forth in those sources they do not substitute for or supersede any provision thereof.
As with all AJAM policies, we expect our employees to comply with these Guidelines. Violation of these Guidelines may form the basis for disciplinary action, up to and including termination. These Guidelines shall be administered in accordance with applicable laws and regulations.
I. Definition of Social Media:
These Guidelines apply to all digital communications and websites including, without limitation, websites such as, Facebook, Twitter, Google+, Pinterest, Instagram, Youtube, LinkedIn, internet chatrooms, personal blogs, comment features on third party web sites and such other digital platforms permitting or authorizing the distribution of written, audio, visual or audiovisual communications to the public or to any defined subset thereof.
II. General Principles:
When identified as an AJAM staff member or associated with AJAM, employees shall refrain from the following:
III. Editorial And Management Guidelines
The editorial and management teams are among the most visible members of our organization and therefore bear an even greater responsibility to ensure the credibility and integrity of AJAM. Accordingly, whether or not Editorial or Senior Management employees choose to identify themselves as employed by or affiliated with AJAM (and in addition to the foregoing Guidelines):
IV. Use of social networks on behalf of AJAM