Going viral 101

From 'Ryan Gosling won’t eat his cereal' to 'Kid President', 2013 has been full of viral content we've all loved, hated and shared. Some find fluff is leading the charge while others say memes can convey important cultural substance. So, is there a psychology behind massive shares? And can you harness the power of viral content to cash in? We'll discuss the DNA of virality with some of YouTube's breakout stars.

On this episode of The Stream, we'll speak to:

Elizabeth Plank @feministabulous
Executive Social Editor, PolicyMic
lizplank.policymic.com

Jonah Berger @j1berger
Professor of Marketing, Wharton School
jonahberger.com

Tay Zonday @TayZonday
Creator of "Chocolate Rain"
tayzonday.ning.com

Henry Goldman @henrygoldman
Managing Producer, Buzzfeed
buzzfeed.com

Vegard and Bård Ylvisaker @vegardino, @bylvisaker
Members of Norwegian comedy group Ylvis

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