Record level of rhino poaching sparks #iam4rhinos campaign
A security guard at a wildlife conservancy holds a Rhino tusk from a Rhino shot dead by poachers earlier in the week. (ROBERTO SCHMIDT/AFP)2010 AFP
A record 688 rhinos have been killed in South Africa in 2013, sparking a viral campaign to raise awareness about rhino poaching and the illegal trade in rhino horn.
Using the hashtag #iam4rhinos, hundreds of thousands of tweets were sent in solidarity with The World Wildlife Foundation's campaign to mark 'World Rhino Day' on September 22.