Record level of rhino poaching sparks #iam4rhinos campaign

A record 688 rhinos have been killed in South Africa in 2013, sparking a viral campaign to raise awareness about rhino poaching and the illegal trade in rhino horn. 

Using the hashtag #iam4rhinos, hundreds of thousands of tweets were sent in solidarity with The World Wildlife Foundation's campaign to mark 'World Rhino Day' on September 22.