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Julio Ricardo Varela is the founder of LatinoRebels.com, a premiere independent media company that has become a "must read" news source about the US Latino world. The Rebels' stories have been featured in The New York Times, Forbes, Le Monde, CNN, Univision and The Atlantic, among others. Varela is a weekly contributor to NBC Latino and has been one of the first adopters of the Latinos in Social Media (#LATISM) movement. He is a Harvard graduate and a native of Puerto Rico (and The Bronx).