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The Baby Boomer Tech Boom

With Baby Boomers flocking to Facebook, tastemakers are wondering what is behind the drive to adopt social networking.

What drives the 50+ social media set? With Baby Boomers flocking to Facebook, tastemakers are wondering what is behind the drive to adopt social networking. Often written off as "keeping up with the kids," many researchers and marketers are taking a second look at the motivations of digital boomers. As loneliness and suicide rise among this age group, are Boomers seeing social media as a lifeline? Also: Redefining patriotism in America; explaining cultural differences between states.

Guests

Baby boomers & tech 

Mary Furlong, Marketing expert for boomers and seniors

TWITTER: @maryfurlong/WEBSITE: maryfurlong.com

Larry Magid, Tech journalist

TWITTER: @larrymagid / WEBSITE: larrysworld.com

 

Redefining patriotism 

Michelle Herrera Mulligan, Editor-in-chief, Cosmo for Latinas

TWITTER: @mhmwriter / WEBSITE: cosmoforlatinas.com

Eli Richman, Student, Earlman College

TWITTER: @Eli_at_large

Jabari Asim, Editor-in-chief of NAACP’s Crisis magazine

TWITTER: @jabariasim / WEBSITE: therealjabariasim.com

Hadia Mubarak, Doctoral student of Islamic Studies at Georgetown

 

Explaining cultural differences between states 

Michele Gelfand, Psychologist, University of Maryland

WEBSITE: gelfand.umd.edu

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